Friday, July 09, 2004

What's In a Name?
So now it turns out McCain-Feingold might prohibit car dealerships from advertising before the election. That is, car dealerships founded by a candidate who is running in that election. Ironically, the seat targeted is none other than that of Senator Feingold himself.

Mr. Darrow doesn't even seem to run the dealerships anymore--CEO is his son, of the same name. So isn't it arguable the name doesn't refer to him, but to his son? And if that's not permitted what's next: suppose a candidate happens to have the same name as a notable business, but no actual connection to it--will the business have to take their ads off the air?

At least Feingold's campaign doesn't seem to want to make an issue of it. But the Common Cause fellow still thinks that name recognition is inherently evil. So I have to ask: What about Senator Feingold's name ID? (Which is being spread even by tales of his opponent's legal quandries.) Isn't that an unfair advantage? Perhaps we should require incumbents to change their names every election cycle so that everyone runs on issues alone.

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