Monday, December 05, 2005
Advice from the cereal box
My treasured boxes of on-sale Wheat Chex have an ad on the back for a book called Women are Not Small Men, providing specially tailored advice on what women should do to avoid heart disease. The feminine advice? Eat healthy, exercise, and avoid stress. As opposed to what men should do to avoid heart disease, which I suppose is to sit around eating doughnuts while their boss yells at them. I would try to come up with some profoud musings on how our culture muddies all the important differences between men and women while highlighting nonexistant ones, but in fact I think it's just a lame market segmenting ploy to sell twice as many books.